The DFB-Pokal 2025/26 wasn't just a tournament — it’s the AI playbook for modern football fan experience!
In the 2025/26 season, DFB-Pokal and TCG Digital co-created a new generation of AI-driven immersive fan experiences — redefining how football is produced, localized, and amplified at scale.
From real-time multilingual commentary, hyper-local match reports in 11 regional languages within seconds of full time, to auto-generated, social-ready Match Moments REELs in near real time, the DFB-Pokal series became a living blueprint for next-gen fan engagement.
Now, we’re opening the playbook.
Join an exclusive webinar on Feb 12th with DFB and TCG Digital to see how these production-grade AI use cases were designed, deployed, and scaled — and how clubs, leagues, and federations can replicate them.
Speakers
Kay Dammholz
Director
Media Rights, DFB
Maximilian von Portatius
Global Sports Advisor
TCG Digital
TCG Digital
Armaan Hatwal
Sr. Director
TCG Digital
TCG Digital
What are we showcasing
AI-Driven Immersive Fan Experience
Making every match local, personal, and global
Real-Time Football Intelligence
Turning live match data into instant content
Automation at Broadcast Scale
AI that works at tournament velocity
The DFB-Pokal
Playbook
What clubs can adopt now