Revolutionizing Football Viewing in India: TCG Digital’s AI-Powered Breakthrough with DFB-Pokal on Prasar Bharati’s WAVES OTT
Football is more than a sport—it’s an emotion that unites millions across the globe. Yet, for years, Indian fans have struggled with limited accessibility to international club football, often relying on foreign feeds and commentary. This changed dramatically with the DFB-Pokal 2025–26 season when Prasar Bharati’s WAVES OTT, powered by TCG Digital’s AI innovations, brought the German Cup live to Indian screens with an unprecedented multilingual experience.
Through this collaboration, viewers not only got to enjoy the matches in real time but also experienced them in their own language—whether Hindi or 11 other regional languages—thanks to AI-driven translation, content creation, and video automation.
The Power of AI in Action: TCG Digital’s Use Cases
At the core of this transformation lies mcube™, TCG Digital’s advanced AI analytics platform.
It enabled four groundbreaking / revolutionary use cases during live match broadcasts:
Real-Time Hindi Commentary
Translation
For the first time in Indian sports broadcasting, DFB-Pokal matches featured real-time AI-powered Hindi commentary. Fans could follow the game in the language they relate to most, creating a stronger emotional connection with the sport.
AI-Generated Match Reports in 11 Indian Regional Languages
Within minutes of the final whistle, fans had access to detailed, match-specific reports in languages including Bengali, Tamil, Telugu, Kannada, Marathi, Gujarati, Punjabi, Malayalam, Assamese, Odia, and Hindi. This inclusivity widened the football fan base by making content accessible beyond English-speaking audiences.
Match Highlights
Within 1 Hour
Traditional editing processes often take several hours before highlights are available. With TCG Digital’s AI capabilities, curated match highlight packages were ready within one hour, ensuring fans could relive the action almost immediately.
AI-Generated 30-Second Reels Every
10 Minutes
Social media thrives on instant content. To cater to the digital-first generation, AI auto-generated bite-sized 30-second reels every 10 minutes, capturing key match moments and distributing them seamlessly across platforms.
Case Studies: Two Matches, One Breakthrough
To showcase the impact of these innovations, let’s revisit two exciting fixtures
from the opening round of the DFB-Pokal 2025–26:
FC Schalke 04
Borussia Dortmund
FC Schalke 04
This classic underdog vs favorite clash drew massive attention in India.
- Hindi commentary allowed fans in tier-2 and tier-3 cities to enjoy the drama in their own language.
- AI-generated match reports in 11 languages flooded social feeds within minutes, amplifying fan discussions.
- By the time Schalke sealed their win, a highlight reel was already trending online, while reels circulated every 10 minutes kept fans hooked in real time.
Borussia Dortmund
One of the most awaited fixtures, this David vs Goliath contest saw Dortmund’s star-studded squad take on lower-league Essen.
- The real-time Hindi commentary captured the thrill of Essen’s resilience and Dortmund’s dominance.
- Regional language reports ensured that fans from across India—be it Kerala, Punjab, or West Bengal—engaged with the match narrative in their mother tongue.
- Within the hour, highlights of Dortmund’s attacking brilliance were available, while AI-reels every 10 minutes amplified engagement on WAVES OTT and social platforms.
Why This Matters for Indian Sports Fans
India’s sports ecosystem is evolving rapidly, and football is at the center of this change. However, linguistic diversity often poses a barrier. By addressing this gap with multilingual accessibility and real-time AI content creation, TCG Digital and WAVES OTT made international football inclusive, instant, and engaging for Indian audiences.
Accessibility
No longer restricted to English, the content reached fans in their native language.
Speed
Engagement:
Fans on social media had fresh, snackable content every 10 minutes.
This sets a new benchmark for how AI can democratize sports content consumption in India.